This week my colleague from the University of Kansas, Deborah Osborne and I led a discussion on the future of
university intensive English programs at the TESOL Convention in Seattle. Many university IEPs reported enrollment declines of between 10% and 70% last fall, and some are really struggling at this point. Meanwhile, pathway programs resulting from partnerships between universities (such as American University, Oregon State University, and George Mason University) and corporate partners (such as INTO, Navitas, and Shorelight) continue to proliferate, suggesting that English language and academic preparation for international students is undergoing a major shift.
For prospective students, the major attraction of a pathway program is the word ‘guaranteed.’ If they complete the program successfully, they will matriculate into the partner university. Many university IEPs can offer college advising and assistance with applications, but are not able to offer that guarantee. For universities, pathway programs can offer a fast track to increasing international student enrollments with little upfront investment or the need to build their own international student recruiting capacity.
There are two main choices for university IEPs. First, they can try to compete on the pathway providers’ territory by setting up their own pathway programs. The challenge here is that they generally don’t have the recruitment network to make that happen quickly, and there are very few instances of a university recruiting significant numbers of students via a home-grown pathway. Second, they can adapt to provide programming that pathway programs can’t. Examples include shorter programs, custom programs, specialized programs, and programs to support admitted or matriculated international students on their campus. This will require flexibility and an innovative and entrepreneurial spirit.
These are challenging times for IEPs, and it remains to be seen whether they can adapt to the challenge of the pathway model.